Why are we called creatures if we don’t create? Creativity has long been the driving force behind many technological innovations and progressive ideas. Thanks to creativity, we can achieve another significant thing: standing out from the crowd. Whether as an individual or a company. There are no limits to creativity. But what to do when we’re convinced we are simply not creative? Marketing expert Matej Valo argues that it can be learned. And indeed, everyone can discover it within themselves.
What’s behind your brand Teória kreativity? (Theory of creativity)
The Theory of Creativity is my platform through which I teach how to encourage creative thinking and engage in creative marketing. Whether through quality writing, creative techniques, AI, or brand building, my goal is to help you unleash your creative potential.
The name is derived from my life experience, which has proven to me that creativity can be learned by anyone. It has its own rules, principles, techniques, and patterns that you can master and use to generate ideas.
I’ve tested this theory on myself because I am not naturally a creative person. In school, I excelled at solving math problems but struggled with essays. I studied management and began working in an advertising agency as a project manager.
CREATIVITY CAN BE LEARNED BY ANYONE.