Marketing
The Psychology of Premium Pricing: Why Higher Prices Often Feel More Valuable
Walk into a boutique and two nearly identical handbags sit on the shelf. One costs €60. The other costs €320. Strangely, many people instinctively trust the more expensive one. This reaction is not i...
Direct Mail Marketing: The Smart Comeback Strategy for Businesses to Grow Revenue
Direct mail marketing is quietly stepping back into the spotlight — not as nostalgia, but as strategy. While digital platforms dominate our daily lives, many entrepreneurs are noticing a surprising sh...
Why Is Branding Important? The Strategy That Makes Your Work Recognizable
Why Is Branding Important? It’s a question many driven professionals ask when they’re busy building, juggling, creating, and evolving. Branding can sound like something reserved for big corporations o...
Pink tax: Why Does Raising a Daughter Cost Me More?
Moms, have you ever noticed that products of the same type cost more simply because they’re marketed for women? Whether it’s clothing, razors, deodorant, or even services, if you’re ...
Nika from Social Spirit: Instagram brought me my first customers with just 300 followers
Nikola Kökényová knows online marketing and social media strategies inside out. Whether it’s international companies, non-profits, or personal brands, she feels right at home in her field. Her m...
Marketing expert Matej Valo: Creativity isn’t just random improvisation. It has its procedures
Why are we called creatures if we don’t create? Creativity has long been the driving force behind many technological innovations and progressive ideas. Thanks to creativity, we can achieve anoth...
Facebook’s downfall: Only 32% of U.S. teens use it
Internet use has increased massively in the past two decades and today, there are more active users than ever. Social media websites, in particular, have become extremely popular, with Facebook being ...