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Employees wearing Santa hats work at computers in a Christmas-decorated office. Source: https://www.magnific.com/free-photo/focused-employees-researching-key-data-company-project-christmas-holiday-season-multiethnical-business-team-solving-tasks-festive-decorated-office-before-approaching-deadline_94436686.htm Employees wearing Santa hats work at computers in a Christmas-decorated office. Source: https://www.magnific.com/free-photo/focused-employees-researching-key-data-company-project-christmas-holiday-season-multiethnical-business-team-solving-tasks-festive-decorated-office-before-approaching-deadline_94436686.htm
BySofia Bujtarova
8. 11. 2026

15 Last-Minute Holiday Marketing Ideas for Small Businesses

The holiday season can bring more sales, but it also brings a lot to manage. Customers are looking…
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Members of the Mumpreneurs Go Places community pose for a group photo in front of a colorful mural. Photo credit: Photo courtesy of Katherine Lu.
BySofia Bujtarova
26. 10. 2026

“Building a Business Is a Marathon, Not a Sprint”: Katherine Lu on Sustainable Growth

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BySofia Bujtarova
25. 10. 2026

Fractional Leadership: Could It Help Your Business Grow?

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Alt text: Simona Tarnóczy wearing a red blazer at an Equal Pay event Photo credit: Photo courtesy of Simona Tarnóczy.
BySofia Bujtarova
21. 10. 2026

Ask the Expert: Simona Tarnóczy on AI in Recruitment

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BySofia Bujtarova
12. 4. 2026

Mildred “Babe” Didrikson Zaharias: The Woman Who Refused to Be Defined by Limits

What does it take to become one of the greatest athletes of all time—across multiple sports, in an…
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BySofia Bujtarova
3. 4. 2026

Female Sculptors Who Shaped the Art World Across Centuries

Before their names appeared in textbooks, before galleries placed their work on pedestals, and long before recognition caught…
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BySofia Bujtarova
1. 4. 2026

Runic Astrology: Ancient Symbols, Modern Self-Discovery

There’s something quietly powerful about ancient systems that refuse to fade away. Long before personality tests and productivity…
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BySofia Bujtarova
31. 3. 2026

Ask the Stylist: Alexandra Vrábelová on How to Find Your Personal Style (and Actually Feel Good in What You Wear)

Some women feel they discovered their style naturally. Others spend years searching—trying trends, buying new clothes, yet still…
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BySofia Bujtarova
24. 3. 2026

The Power of Positioning in Marketing: How Businesses Can Stand Out in Competitive Markets

Your market is crowded. Your audience is busy. And your competitors? Just one click away. This is the…
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21. 3. 2026

Eisenhower Matrix Explained: How to Prioritize Tasks and Take Control of Your Time

Your to-do list is full. Your calendar is packed. And yet, at the end of the day, it…
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Archduchess Maria Theresa, painting by Andreas Möller, via Wikimedia Commons (public domain) Source: By Unknown (Frans van Stampart?) - https://hrcak.srce.hr/ojs/index.php/povijesni-prilozi/article/view/8362/4869, Public Domain, https://commons.wikimedia.org/w/index.php?curid=78385948
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19. 3. 2026

Maria Theresa: Sixteen Children, Forty Years of Rule — And an Empire to Save

Sixteen children. Relentless wars. Political betrayal. And a 23-year-old Maria Theresa at the center of Europe’s most powerful…
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BySofia Bujtarova
17. 3. 2026

Ask the Expert: Talia Wolf on the Psychology of Premium Pricing

Why do customers sometimes choose the more expensive option — even when cheaper alternatives exist? To explore the…
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BySofia Bujtarova
11. 3. 2026

Beauty Rituals Around the World: Secrets, Curiosities, and Ancient Glow

Every culture has its own idea of beauty. What feels like a simple skincare habit in one country…
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BySofia Bujtarova
5. 3. 2026

The Psychology of Premium Pricing: Why Higher Prices Often Feel More Valuable

 Walk into a boutique and two nearly identical handbags sit on the shelf. One costs €60. The other…
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Women in Action is the home for the female business leaders, founders, investors, and philanthropists with a common vision of more inclusive and prosperous future.

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Featured Posts

  • Members of the Mumpreneurs Go Places community pose for a group photo in front of a colorful mural. Photo credit: Photo courtesy of Katherine Lu.
    “Building a Business Is a Marathon, Not a Sprint”: Katherine Lu on Sustainable Growth26. 10. 2026
  • Portrait of content strategist and copywriter Michel Struhárová, Source: Matej Kmeť
    “If You Can’t Recognize Good Writing, Claude Won’t Help You”: A Conversation About AI and Creativity19. 7. 2026
  • “It’s Usually the Owner Who Burns Out, Not the Employees” Dr. Judith Schmitt on Leading Through Change4. 9. 2026
  • Brittany Bloomer holds up the Villagehood app beside a group of mothers meeting with their babies in a park. Photo credit: Photo courtesy of Brittany Bloomer / Villagehood.
    “Sometimes Mums Don’t Need Another Piece of Advice. They Need Another Mum”: Brittany Bloomer on Building Villagehood8. 10. 2026

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